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What the heck is this contraption? A futuristic remote control? The latest and greatest mobile device? Well…it is a device and it is mobile, but it doesn’t call anyone or change any channels.

This little thing is your foundation’s best friend.

Pantone and Sephora teamed up to create the Color IQ device which scans the skin’s surface to assign you an official PANTONE® SkinTone™ number and match you with one of Sephora’s in-store foundations, any brand, any formula.

If you’ve ever had any doubts about what shade of foundation is ideal for your skin, stop on in to Sephora and take advantage of this new technology. The only catch? You’ll only be able to drop on in to the Times Square (5 Times Square, Manhattan) or the San Francisco (Powell Street) stores. Sephora hopes to launch the service in more stores in the fall, but for now, its only available in those two locations.

If you happen to be in one of those two cities, or perhaps just passing through, and want to check out, here are some tips:

  • Don’t exercise within 30 minutes of getting your Color IQ read
  • If you’ve got self tanner on, or had a spray tan recently, let your Sephora consultant know so they can be sure the match is as accurate as possible
  • Drink lots of water prior to your match and less caffeine, as it restricts bloodflow

 This technology is perfect for anyone who has ever had a question about what color foundation is best for their skin. A shade too light can wash you out and a shade too dark can leave you looking like you applied self tanner to your face and forgot the rest of your body. I wish I had plans to visit New York or San Fran in the next few months so I could try it out myself. Any of my NYC or West Coast readers, let me know if you have a chance to test the Color IQ device for yourself!

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